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GENESIS Version 11 – A New Era Digital Solutions platform: Performance, reliability, and unlimited possibilities

23.04.20255 minuten leestijd

In the world of industrial automation, data has become a crucial asset.

Efficient data collection, visualization, and management are essential to improving operational efficiency, ensuring safety, and driving innovation. GENESIS version 11 digital software platform represents a transformative step forward, offering advanced functionalities tailored to meet the needs of modern industries. With unlimited licensing, cutting-edge visualization, and robust redundancy features, GENESIS version 11 is designed to help businesses unlock their full potential.

To gain deeper insights into its capabilities and real-world applications, we spoke with four experts from Mitsubishi Electric Factory Automation, representing both regional markets and the central product team responsible for the development and strategy of the digital software platform:

  • Michał Cydzik (CEE Region) – Product Manager Control Systems
  • Emilio Persano (Italy) – Business Developer SCADA & IoT
  • David Bean (UK) – Business Development Group Manager
  • Christian Nomine (FA BUP Office) – Strategic Product Manager Visualization & Analytics


Each of them provided a unique perspective on how GENESIS is reshaping industries across Europe. Their insights reveal not only the platform’s technical strengths but also its impact on different market needs, regional challenges, and strategic direction set by the central product management team.

Unlimited Licensing and Built-in Historian – Unlocking New Possibilities

One of the most groundbreaking enhancements introduced with GENESIS version 11 is its unlimited licensing model, which fundamentally changes how businesses can design and scale their automation projects. Christian Nomine, Strategic Product Manager Visualization & Analytics at Mitsubishi Electric (FA BUP Office), highlights why this feature is such a significant advantage:

"Unlimited licensing is a true game-changer for our customers. It removes the traditional pain points associated with tag-based licensing, giving businesses the freedom to build exactly what they need—without limits. This not only simplifies the pricing structure but also allows companies to fully embrace the potential of their data without constantly worrying about exceeding limits or hidden costs."

In addition to unlimited licensing, the enhanced Industrial Strength Historian stands out as a vital feature in version 11. This functionality, previously offered as a paid add-on in GENESIS-64, is now a fully integrated part of the platform. According to Christian, this change reflects the growing importance of seamless data historization in modern automation:

"Reliable data historization is critical for industries managing complex processes, especially when real-time insights and long-term data analysis are required. GENESIS delivers the most data-capable automation platform to date—able to historize and visualize data from any source or format. By embedding this capability directly into the platform, we’re ensuring that customers have the tools they need to future-proof their operations right out of the box."

With these features, GENESIS provides unmatched flexibility and transparency, empowering companies to make smarter decisions and fully leverage their data to drive innovation and operational excellence.

Enhancing Connectivity: The Role of the Robot Asset Builder in GENESIS

As industries strive for greater efficiency, seamless integration between digital software platforms and industrial robots is becoming a necessity. According to Michał Cydzik, GENESIS 11’s Robot Asset Builder simplifies and accelerates the process of connecting robots and inverters.

“The biggest improvement is the ease and speed of development. Customers no longer need to manually configure every connection. Simply entering an IP address allows immediate integration, providing full visibility into machine operations.”

This automation is particularly valuable in the CEE region, where industries like automotive and food & beverage are focusing on predictive maintenance. The demand for solutions that facilitate automatic project configuration has never been higher. By offering direct ecosystem compatibility, GENESIS ensures optimal efficiency and minimal downtime.

Another key benefit of GENESIS Robot Asset Builder is its ability to work seamlessly within the Mitsubishi Electric ecosystem. This integration means that users benefit from full connectivity with inverters and controllers, making deployment significantly easier for engineers.

“Predictive and preventive maintenance are becoming key factors for companies across different industries. GENESIS version 11 helps consolidate all crucial machine data in one place, enabling businesses to optimize operations and reduce unnecessary costs.” – emphasizes Michał Cydzik.

Process Applications and Redundancy: A Game-Changer for Italy

In industrial process applications, maintaining operational continuity is non-negotiable. Emilio Persano emphasizes the importance of server redundancy, which is now a core feature of GENESIS version 11.

“A redundant digital software platform server is a must for our process customers. It ensures uninterrupted data collection and control, which is critical in industries like water treatment and process industry.”

Redundancy is particularly crucial in industries where downtime can lead to severe financial losses or safety hazards. This level of scalability ensures that operations continue running smoothly, even in the case of server failures.

Emilio highlights a real-world example from the Italian market:

“We recently provided a distributed architecture solution using GENESIS-64 with a redundant modular PLC platform for a water treatment plant. This setup ensures that data is collected and stored without interruptions, providing real-time monitoring and preventing data loss. Additionally, the solution incorporates a redundant network architecture, further enhancing system reliability and minimizing the risk of communication failures."

Beyond redundancy, another noteworthy feature in GENESIS version 11 is its enhanced capability for cloud integration. This advancement allows businesses to leverage the power of cloud computing to enhance their operations and service offerings.

As Emilio Persano from Mitsubishi Electric points out, "We have several customers who are starting new applications that involve installing a central GENESIS server on the cloud and using the secure MQTT protocol. This setup allows remote systems or devices to publish data to the server, enabling System Integrators to offer innovative services to their end users."

These enhancements make GENESIS an ideal solution for industrial processes, where reliability and long-term data integrity are essential.

Security in Infrastructure Projects: The UK Perspective

In large-scale infrastructure projects, cybersecurity and compliance are top priorities. David Bean highlights how GENESIS version 11 helps businesses meet stringent regulatory requirements in sectors such as transportation and water utilities.

“End-users must demonstrate compliance with cybersecurity regulations like NIS 2 (Network and Information Security Directive). GENESIS provides the tools needed to ensure safety in critical infrastructure environments.”

Infrastructure projects, such as tunnel management and railway systems, face unique security challenges. With an increasing number of cyber threats targeting operational technology (OT), compliance with international security standards is no longer optional.

“Our customers in the UK’s rail and water sectors need to prove due diligence in securing their critical assets. GENESIS version 11 provides robust cybersecurity tools that help them achieve regulatory compliance while maintaining system integrity.”

Another advantage of GENESIS is its real-time monitoring capabilities, ensuring that infrastructure projects maintain high security and operational reliability. The ability to integrate with existing OT security frameworks provides end users with full control over their systems, reducing the risk of vulnerabilities.

A Revolution in Industrial Automation

GENESIS version 11 is more than just a digital software platform—it is a game-changer for industries looking to harness the power of data. Whether through enhanced connectivity, robust redundancy, or reinforced security, this solution is setting new standards across Europe.

With experts from different regions providing their perspectives, it is evident that GENESIS delivers scalable, flexible, and secure automation solutions tailored to market needs. By addressing key industry challenges, it empowers businesses to focus on efficiency, innovation, and long-term success.

As Emilio Persano points out:

“GENESIS is not just an upgrade—it is a revolution in how we approach industrial automation. With unlimited licenses and advanced redundancy, businesses can now focus on efficiency rather than limitations.”

With insights from experts representing different regions and strategic product management, one thing becomes clear — GENESIS version 11 is not just a software upgrade, but a comprehensive response to the evolving needs of modern industry. From seamless robot integration and robust redundancy to future-proof licensing and embedded data historization, GENESIS equips businesses with the tools they need to operate smarter, faster, and more securely. Whether addressing local market challenges or setting a new strategic direction for digital solutions across Europe, GENESIS version 11 embodies flexibility, scalability, and innovation—helping companies unlock the full potential of their data and automation investments.

Learn more and try GENESIS Version 11 

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